160 years of incredible maritime history
Taking the plunge
2020 marked the 160th anniversary of leading global marine insurer North P&I. Founded and headquartered in in Newcastle, North’s reach stretches around the world – with regional offices in Australasia, China (Shanghai and Hong Kong), Greece, Japan, Singapore, UK & Ireland and the USA. However, the organisation is proud of its roots in Newcastle, and wanted to use the 160th anniversary as an opportunity to shine a light on its long history in the North East.
With the coronavirus pandemic taking face-to-face events off the table, we were tasked with creating a buzz online around the anniversary, raising North’s profile in the region and connecting it with a whole new audience.
Connecting forces
The North East has a rich maritime history, with North playing a leading role in many of the area’s most interesting historical narratives.
Our creative social media strategy connected North with one of the region’s most high profile and creative social media personalities, bestselling author and historian Dan Jackson.
We opened up North’s archives to Dan, giving him access to the fascinating documents, images and facts from North’s 160-year history. Dan quickly unearthed a number of historical gems, and we worked with him to develop a series of compelling social media content, highlighting North’s origins on 1860s Tyneside and its role at the heart of the nineteenth century shipping boom.
Our work with Dan wasn’t just focused on the past, however. We also ensured that Dan was fully briefed on North’s position today as one of the world’s largest maritime insurers. As a result, our collaborative content also highlighted North’s role as a major employer in Newcastle, its commitment to CSR and sector-wide charitable initiatives, and how they continue to innovate with the latest technology and insight.
9,000
highly engaged North East business leaders, MPs and journalists.
25,253
views in two weeks.
Blueprint set
for future North campaigns and influencer collaborations.
Selected Works
Jomast - Jesmond Three SixtyProject type
Steel River QuayProject type
Middlesbrough College: TTE Centre Official OpeningA milestone moment for technical education in Teesside
GB BankBuilding the Profile of a Leading Property Finance Provider
Gateshead RegenerationProject type
Teesworks: Rising Strong, 5 Years OnProject type
Middleton GrangeStrengthening Community and Digital Presence
Point NorthExpanding reach beyond County Durham
Northumberland County CouncilNorthumberland Line: From Abandoned Tracks to Brand Victory
TeesworksThe UK’s largest Freeport
The North East Ambulance Service:Make a Life-Saving Difference.
Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.
Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.
The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.
Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders’ Market.
Anglo American:Powering cyber security.
Teesside UniversityCelebrating the Tees Valley digital community.
ProtiumStakeholder communications and engagement strategy.
Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.
North P&I:160 years of incredible maritime history.
Middlesbrough College:Finding brand purpose for a dynamic educator.
Sleepeezee:Everything's easy when you Sleepeezee.
North East England Chamber of CommerceGiving businesses their say in skills provision.
Ercol:A moment of pride in ercol’s history.
Newcastle Helix:Our City’s Drive Towards Net Zero.
Story Homes:A new chapter for this thriving residential developer.
Stephenson WorksA welcoming and generous spirit.
NewcastleGateshead Quays:A quay moment for NewcastleGateshead.
TeesAMP:Making it in Middlesbrough.
NewcastleGateshead Convention Bureau:Tyne to get back to business.
Tees Valley Combined Authority:Encouraging staycations in Tees Valley.
Siglion:Bringing some vitamin sea to Seaburn.
North East Ambulance Service:A global pandemic.
Thirteen Homes:How do you want to live?
herdysleep:A first of its kind for the bed-in-a-box market.
Libra Interiors:Connecting consumers in a new way.
Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.
Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
Finchale Group:A dynamic rebrand for the leading employment charity.
Duresta:A brave and bohemian collaboration.
South Tyneside Council:Recognising local community heroes.
Fusion:Healthy in the Heart of the City.
UK Land EstatesBuildings for Business.
Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
Barker and Stonehouse:Say hello to Mr Clarke.
