LB Group: Refreshing The World-leading Brand For International Growth
LB Group is a global leader in the production of titanium dioxide (TiO₂) pigments, supplying the paints, coatings, plastics and ink industries through its internationally recognised brands.
Headquartered in Jiaozuo, China, LB Group has customers in more than 100 countries through a worldwide network of manufacturing facilities, regional offices and distribution partners. As one of the world’s largest TiO₂ producers, LB Group plays a critical role in supporting manufacturing and industrial supply chains across global markets.
To support LB Group’s continued international growth and strengthen the presence of its brands on the global stage, we partnered with the business to refresh its visual identity and brand expression. The objective was to create a more contemporary, confident and internationally relevant look and feel that reflected the company’s scale, ambition and leadership position within the industry.
A key part of the project involved developing a comprehensive brand book that brought the brand to life through a clear visual and verbal framework. Beyond defining design principles and messaging, the brand book articulated the rationale behind the brand story, its purpose and the role it plays in connecting employees, customers, suppliers and partners around the world. This provided a clear foundation for consistent communications across all markets and touchpoints.
We also supported the rollout of the refreshed brand through a range of strategic communications materials, including corporate presentations, global conference assets, sustainability reports, annual reports and internal employee engagement documents. These materials played a critical role in introducing the new brand identity to key stakeholders and ensuring consistency across both external and internal communications.
The result was a modernised and future-focused brand platform that better reflects LB Group’s global leadership and ambitions beyond its domestic market. The refreshed identity provides the flexibility, clarity and credibility needed to support the company’s expanding international presence, while creating a stronger and more consistent experience for audiences worldwide.
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