Barker and Stonehouse
Say Hello to Mr Clarke
Barker and Stonehouse, a longstanding client of Cool Blue and nationally respected furniture retailer, was ready to continue its expansion in the South with the opening of a landmark new store in Hove.
To launch the new Barker and Stonehouse Hove store with an unforgettable combination of online, offline, pre and post event marketing. To gain exceptional awareness and footfall in the local area and drive opening weekend sales, maximising return on investment.
Publicising the Launch Event
In the days leading up to the store opening residents in the area received a personal invite in the form of a direct mail and door drop brochure pack. Cool Blue created this brochure to introduce the brand to the new audience and also included tactical editorial based on George Clarke’s appearance at the store.
We’ve worked with the Barker and Stonehouse brand for many years, understanding the type of quirky additions to its campaign that would make the brand stand out, while getting across the fun and friendly side of its identity. We enlisted the help of an on-street promo team that travelled around the local area, interacting with residents and spreading the word of the store’s imminent launch.
During the event the interview with George Clarke was streamed on Facebook Live and we also invited Twitter users to ask George questions using #AskGeorge. The quality, volume and relevance of questions posted was excellent.
A short launch day video was posted across social media via the Barker and Stonehouse YouTube channel.
Prior to the event George Clarke’s team shared posts about his appearance alongside date and venue details.
And on launch day we branded all Barker and Stonehouse social channels with a ‘George Clarke Takeover’ message. Throughout the day we posted imagery and comments, promoting the free ice creams, the competition and George’s personal appearance, to engage all users and attract local residents.
As part of the launch day event a local blogger interviewed George Clarke, the purpose of which was to gain further exposure with local residents while appealing to a different demographic from The Telegraph interview. George’s favourite pieces from the collection and an overview of the launch event were posted as articles on the Barker and Stonehouse blog, providing content pre and post event.
customers visited the store during the launch weekend
Facebook Live views with George Clarke
radio listeners reached
Cool Blue has really changed the perception of our brand amongst media and consumers. They’ve put a lot of effort into researching the media and carefully matching our messages and materials to specific journalists and titles. They’ve impressed us with the front-end thought they put in and then the hard graft to quickly get great results. We’re delighted with what they’ve achieved on our behalf.”