Barker and Stonehouse
Say Hello to Mr Clarke
Barker and Stonehouse is a longstanding client of Cool Blue. Our team has worked on every phase and element of the company’s brand development, taking it from being a regionally known retailer, to one that is nationally renowned in its sector.
Since working with Cool Blue, Barker and Stonehouse has been able to reach beyond its northern heartland, to become a national name with a distinctive product portfolio and brand personality.
As part of Cool Blue’s ongoing marketing and creative campaign, Barker and Stonehouse challenges the agency to launch new stores across the UK.
To present the Barker and Stonehouse brand to a completely new region and audience via the launch of its Hove store. The campaign needed to excite and entice key audiences through a combination of PR, marketing and a high footfall launch event to drive sales and maximise ROI.
customers visited the store during the launch weekend
Facebook Live views with George Clarke
radio listeners reached
Publicising the Launch Event
In the days leading up to the store opening, residents in the area received a personal invite in the form of a direct mail and door drop brochure pack. Cool Blue created that brochure to include feature articles to introduce the brand to the new audience as well as editorial based on George Clarke’s appearance at the store. We enlisted the help of an on-street promo team, using quirky vintage tricycles featuring Barker and Stonehouse branding, to spread the message of George Clarke’s appearance.
During the event, the interview with George Clarke was streamed on Facebook Live. We also invited Twitter users to ask George a question as part of the interview using #AskGeorge – the quality and relevance of questions posted were excellent.
A short launch day video was posted across social media via the Barker and Stonehouse YouTube channel. Part of our reason for celebrity endorsement was to leverage George Clarke’s popularity through his own social channels to raise awareness of the store opening.
Prior to the event, George Clarke’s team shared posts about his appearance alongside date and venue details. On launch day, we branded all Barker and Stonehouse social channels with a ‘George Clarke Takeover’ message. Throughout the day we posted imagery and comments from the event schedule; promoting the free ice-creams, competitions and obviously the personal appearance.
George’s favourite pieces from the collection and an overview of the launch event were posted as articles on the Barker and Stonehouse blog, providing content pre and
As part of the launch day event a leading regional blogger interviewed George Clarke, the purpose of which was to gain further exposure with local residents whilst most likely appealing to a different demographic from The Daily Telegraph interview.
Cool Blue has really changed the perception of our brand amongst media and consumers. They’ve put a lot of effort into researching the media and carefully matching our messages and materials to specific journalists and titles. They’ve impressed us with the front-end thought they put in and then the hard graft to quickly get great results. We’re delighted with what they’ve achieved on our behalf.”