Merit is a world leading engineering company that delivers adventurous, complex and often unique projects for clients in the healthcare, pharmaceuticals, nuclear, retail and manufacturing sectors.
The highly skilled team is used to tackling challenges that more standard building techniques won’t solve. They’ve designed and built everything from specialist laboratories for the Antarctic research ship, RRS Sir David Attenborough, to a complete heating system for the Royal Albert Hall.
The company wanted to use its groundbreaking work to inspire potential customers and to demonstrate its position at the forefront of UK engineering capabilities.
We developed a brand strategy and identity to position Merit for growth and ensure it is recognised as being an innovative market leader.
TONE OF VOICE
We stripped away the technical and functional language Merit was using in favour of a tone that conveyed the company’s daring, imaginative and intelligent approach to its work. We also made more of its reputation for overcoming challenges considered ‘impossible’.