A VOICE THAT WELCOMES YOU HOME

The Client

Thirteen Group is a landlord and developer, providing homes for rent and sale in the North East of England. It manages 34,000 properties across North Tyneside, York and Teesside.

Challenge

We were tasked by the Group to develop a brand for its newly formed private residential sales company. The brief was to reflect the Group’s core values whilst bringing a spirit of aspiration to the brand for those in the ownership market.

POSITIONING STRATEGY

A central theme of the strategy was creating a dialogue between the house buying customer and the Thirteen Homes team. The client’s purpose – to be a builder of communities, not just new housing developments – also played a big part in our brand development thoughts.

TONE OF VOICE

We started with asking questions. The questions customers ask themselves when buying a new home and the questions a business asks itself when looking to develop and grow.

A BRAND YOU'D WANT AS A NEIGHBOUR

By creating conversation and asking questions, Thirteen Homes listens to the needs of its customers, and by doing so, improves not only the housing stock but also the relationships involved. It’s there when you need it, never pushy and always helpful.

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